I already know what you're thinking: "Not another article about i-mode!"
You've probably convinced yourself already that i-mode is some kind of a
fluke success story, totally irrelevant to your life. You're sick of seeing
articles about it everywhere.
Well, maybe that's what others have tried to convince you of but, as I have
discovered, they are wrong, and I'll tell you why.
When I first read about the wild successes of i-mode, nearly 17 million
subscribers in less than two years, and the millions of dollars it generates
for NTT DoCoMo, I too was a skeptic. Like you, I heard the explanation over
and over again: this success is due to giggly teenage girls who like to
download animated icons. We were told time and again that it's impossible to
translate such a success in... (more)